The feature film, which follows on the success of The Secret of the Lost Kingdom, is the first movie ever in Italy be produced using 3-D stereoscopic technology. The film will be launched in Italy for back-to-school 2010, with a staggered release to follow throughout Europe and the rest of the world.
The Magic is Back follows Bloom, who has been living happily with her parents in Domino as princess of the realm. Her boyfriend Sky has also just asked for her hand in marriage. Everything is going well, but then Sky's father forbids him from marrying Bloom, revealing a dark secret. With the help of the Winx Club, together with the Specialists, Bloom manages to overcome all adversity, rescuing the Magic Kingdom in the process.