Rainbow, the largest animation
studio in Europe, will be presenting a
selection of major global brands
at Brand Licensing Europe 2013.
Winx Club
is the hugely popular brand that boasts over 15m viewers each
day
through 115 broadcasters worldwide. The property comprises over 130
beautiful and enchanting animated episodes as well as two feature-length
movies
and follows the adventures of a group of young fairies,
combining action/adventure with comedy. Winx Club has massive appeal to
girls from 4 to 10 right up to tween/teen and boasts over 500 licensees
across a multitude of categories with more than 6000 products developed.
Fans will have an amazing treat throughout next year as Winx Club marks
its 10th anniversary, which offers a fantastic opportunity to celebrate
the
extraordinary success of this much-loved girls property!
Loads of surprises are in store, starting with new content. The eagerly
anticipated sixth series will be released globally, which features 26
episodes and mixes sumptuous 2D and 3D animation, and a third movie
is
currently in production – news that’s sure to delight fans the world
over!
The anniversary calendar is also full of activities thanks to a
huge programme of events, promotions and strategic partnerships designed
to
engage all target markets.
Entertainment continues on the interactive field, as fans from each
corner of the globe will finally be able to attend Alfea College thanks
to the multiplayer game ‘Winx Fairy School’, which will launch
next Christmas.
Last but not least, the first ecommerce site entirely dedicated to
Winx
Club will pop up from autumn 2013 with exclusive products
and dedicated
activities for European and Russian audiences.
One of the strategic strengths of the Winx Club brand is its fashion
appeal
and original style - a clear expression of how the ‘Made in
Italy’ stamp has an
effect even in the animation world. This fashion
power is an integral part of
the brand’s status as one of the hottest
girls properties in Europe
and is made possible by Rainbow’s flexibility
and professional
skill in the fashion field, with the ability to
generate compelling style
guides to satisfy any market demands,
supporting the licensing partner
with its internal fashion style
department.
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