Wednesday, January 13, 2010

Rainbow Scores Home-Entertainment Deals

LORETO: Rainbow S.p.A. has secured an agreement with Italy's 01 Distribution for the home-entertainment rights for Winx Club, while also securing a Russian deal on the property as well as on the series PopPixie.

The deal with 01 Distribution includes all four seasons of Winx Club, along with the DVD rights to the upcoming Winx on Ice live show, touring Italy, France and Russia this spring. The video sales will be supported by Winx Club events throughout the year, including the live Winx on Ice show and the launch of a second feature film in 3D, tentatively titled The Magic is Back. In Russia, Novij Disk snapped up the home-entertainment rights for all four Winx Club series. The deal covers home-video and DVD rights in Russia and former CIS.

Also in Russia, the property PopPixie, a new animated comedy based on the quirky Pixie characters from season two of Winx Club, has been sold for the home-entertainment market to HITLAB Entertainment.

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