About Shanghai World!

The Winx are the ambassadors and the testimonials of Italy at ' Expo in Shanghai from June 1 to June 15 .

Shanghai World Expo 2010: Senigallia and Ostra Vetere fly to China with the Winx

"Brands: the Land of Magic. " It will be called as the construction space Marches to be inaugurated on June 1 at the Italian Pavilion of World Expo 2010 Shanghai.

For 10 days the popular Winx fairies, cultural phenomenon worldwide, will be ambassadors of our region, welcoming visitors around the world through a magical journey in three-dimensional reality Marche.

The gallery of 190 square meters, set up the second floor of the Italian pavilion, will present on China and the world the beauty and culture of the Marches in a very original and with all means' vanguard.

In fact, for the first time in Italy the Rainbow is able to produce a high-resolution 3D movie which will be played by live spaces Expo visitors a unique experience. Thanks to 3D stereoscopic video, the magic fairies will be physically present and accompany guests on Mount Conero, flying at low altitude the picturesque beaches of Senigallia, the hermitage of San Leonardo in dell'Infernaccio Valley, the country of Ostra Vetere, the Frasassi Caves and other marvels of the Marche.

"It 's a great honor to be chosen by the Marche Region to represent excellence in a creative cultural, industrial and business of our region - said Iginio Straffi founder, CEO and founder of Rainbow Winx - and to introduce the product Marche and then Italian, abroad. Our aim will be to represent brands in the best possible way, trying to make his mark and strike the imagination of visitors. "

Inaugurating the Expo booth Italian, that theme this year is the concept of "Better City , Better Life "dedicated to technological innovation, environmental sustainability and urban regeneration, will be Deputy Minister for Economic Development Adolfo Urso, accompanied by a large number of entrepreneurs.

The President of the Region Splits believes that this is "a great opportunity to know even more important to our region in a context like a international Expo. Thanks Rainbow Marche will be submitted as a region which, although deeply rooted in traditional references, is both a region of young, creative and in step with the times, a region that looks to the future. We therefore hope that this experience can be an incentive and an opportunity for inspiration for our entrepreneurs. "

Shanghai Expo addition there will be two other important events that will still leading our country: June 3 with the Nanjing exhibition of Father Matteo Ricci in Beijing on June 5 with the opening of the consortium's stop shoe.